Latest polls from Ipsos MORI
Rating of parties
Institute often rates Green Party higher
In 41% of election polls, Ipsos MORI rates Green Party higher than the general election trend of all institutes.
Institute often rates Liberal Democrats higher
In 39% of election polls, Ipsos MORI rates Liberal Democrats higher than the general election trend of all institutes.
Institute often rates Reform UK lower
In 70% of election polls Ipsos MORI rates Reform UK lower than the general election trend of all institutes.
Institute often rates Tories higher
In 32% of election polls, Ipsos MORI rates Tories higher than the general election trend of all institutes.
What are significant differences?
The PolitPro election trend, which calculates a time-weighted average value of current election polls, serves as a comparison value. A poll value is considered higher/lower if it is more than one percentage point higher/lower than the election trend. The overview shows all parties for which there is a deviation in a particular direction in at least 30% of the institute's election polls.
Accuracy in elections
Average deviation
On average, party poll results in Ipsos MORI pre-election polls deviate from the actual result by 0.5 percentage points.
Average ranking
Compared to other institutes' accuracy in pre-election polls, Ipsos MORI's average ranking is 1.0.
1x the most accurate prediction